10 Best Business Directories in Ghana for Small Business Owners
Getting your business listed online is one of the fastest and most affordable ways to reach new customers in Ghana. Business directories place your name, contact details, and services in front of people who are already searching – on Google, on AI tools, and on local platforms. For small business owners operating in Accra, Kumasi, Tema, or anywhere across the country, the right listing can mean the difference between being found and being invisible.
This guide covers the ten best business directories available to Ghanaian small businesses, what each one offers, and how to get the most out of each listing. Whether you run a salon, a clinic, a restaurant, or a professional services firm, at least one of these platforms will move the needle for your visibility.
1. GhanaYello
What It Is
GhanaYello is Ghana's dedicated local business directory, built specifically for the Ghanaian market. With over 35,000 admin-verified profiles and 17 years of operation, it is one of the most established platforms in the country.
What it includes:
- Company name, address, phone, WhatsApp, and email
- Google Maps location and business hours
- Registration and VAT number fields
- Company manager and contact person details
- Website link and employee count
GhanaYello offers standard, highlighted, and top listing tiers. Top listings receive priority placement in search results and selected categories, which is a meaningful advantage in competitive service categories like legal, logistics, or healthcare.
2. GhanaWeb Business Directory
What It Is
GhanaWeb is one of Ghana's highest-traffic national news and community portals. Its business directory section exposes listed companies to a broad audience of Ghanaians who visit the platform daily for news, not just business searches.
What it includes:
- Category-based business listings
- High organic traffic from the parent portal
- Broad audience reach across the Ghanaian diaspora
The indirect discovery effect here is significant. A user reading national news may click through to a business listing in the sidebar or related content. For consumer-facing businesses, that passive exposure adds up.
3. Destinali
What It Is
Destinali is a modern African business discovery platform designed for the AI search era. Unlike traditional directory listings that are built purely for human browsing, Destinali structures business data so it is readable by search engines, AI tools like ChatGPT and Google AI Overviews, and local discovery platforms simultaneously.
What it includes:
- Free and premium business listing tiers
- AI-powered discoverability across search engines and AI tools
- Coverage across 54 African countries and 80+ categories
- Direct customer leads via WhatsApp, email, and calls with no commission fees
- Local SEO and AI visibility packages for businesses wanting deeper content coverage
For Ghanaian small businesses trying to be found not just on directories but across the entire modern search ecosystem, Destinali sits in a different category from standard yellow-pages platforms. Consistent local business directory data across multiple platforms helps search engines match and trust your business information – Destinali is built with this principle at its core.
4. ModernGhana Yellow Pages
What It Is
ModernGhana maintains a yellow pages and business directory section tied to the main ModernGhana news portal. The platform attracts a nationally oriented Ghanaian audience, making it useful for businesses that want presence on a news and information site with regular daily traffic.
What it includes:
- Category-based business browsing
- Classified ads and company listings
- Exposure to ModernGhana's editorial audience
ModernGhana's directory works best as a supplementary listing. It is not as feature-rich as dedicated directory platforms, but its audience reach through the news portal gives it value as a passive visibility channel.
5. Listaaj
What It Is
Listaaj is a modern global directory platform that Ghanaian businesses can use to create detailed listings with product and service information. It is designed with discoverability and SME credibility in mind.
What it includes:
- Rich listing profiles with products and services
- Category filtering and review functionality
- Google Maps integration and contact details
- Basic analytics to monitor listing performance
For small businesses wanting a clean, modern profile that doubles as a lightweight digital presence, Listaaj is a strong option. The review functionality is particularly useful for service-based businesses where social proof drives customer decisions.
6. BusinessGhana
What It Is
BusinessGhana is a business news and company listings platform focused on Ghana's commercial sector. It attracts a business-facing audience that includes investors, procurement managers, and commercial buyers researching local firms.
What it includes:
- Business news and company listings by industry
- Exposure to investors and commercial decision-makers
- Coverage across key Ghanaian industries
This platform serves a slightly different purpose than a consumer-facing directory. If your business targets other businesses, corporate clients, or institutional buyers, BusinessGhana provides the right context. It is one of the better options for B2B visibility in Ghana.
7. Jiji Ghana
What It Is
Jiji is a popular classifieds and marketplace platform operating across West Africa, including Ghana. It functions as both a classifieds platform and a discovery tool for local buyers and sellers.
What it includes:
- Listings across vehicles, electronics, property, and services
- Local buyer audience with strong mobile usage
- Category-based browsing and search filters
Jiji's strength is speed and reach. Small businesses and informal traders use it to list products and services quickly and connect with buyers who are already in purchasing mode. It works particularly well for retail, trade, and service categories where customers are comparison shopping.
8. Enests
What It Is
Enests is a business listing and review platform where Ghanaian companies can register profiles and be discovered by customers comparing providers. The platform emphasizes structured company profiles and user reviews.
What it includes:
- Company profiles with category classification
- User review and rating system
- Lead generation through organized listings
Enests is a solid option for service providers who want a clean profile with a review mechanism. The comparison-friendly structure helps businesses in competitive categories – accounting, legal, repairs, and similar services – stand out based on customer feedback rather than just listing placement.
9. GhanaDistricts.org
What It Is
GhanaDistricts.org is a district-level directory covering local services, community enterprises, and official government contacts across all districts of Ghana.
What it includes:
- District-based business and service listings
- Information on local government agencies and contacts
- Community enterprise visibility at the municipal level
This platform serves a specific purpose: connecting businesses to district-level audiences and procurement opportunities. If your customer base is concentrated in a specific town or district, or if your business is involved in community services, local government supply chains, or public-sector work, GhanaDistricts offers targeted visibility that broader national directories cannot match.
10. Kompass Ghana
What It Is
Kompass is a structured B2B company data platform with Ghana-specific entries. It is used heavily by international buyers, exporters, and regional sourcing teams looking for verified Ghanaian suppliers.
What it includes:
- Structured company profiles with export and product data
- Access to international and regional buyers
- Industry classification aligned with global trade categories
Kompass is most valuable for Ghanaian manufacturers, exporters, and formal-sector suppliers who want visibility beyond the domestic market. If your business produces goods or provides services that international or pan-African buyers would source, a Kompass listing gives you reach that local directories simply cannot.
How to Get the Most From Business Directories in Ghana
Listing your business once and forgetting it is the most common mistake small business owners make. Directories deliver results when the information is accurate, consistent, and complete across every platform.
A few practices make a real difference:
- Keep your NAP consistent. Your business name, address, and phone number must be identical on every directory. Inconsistencies confuse search engines and reduce trust signals.
- Add photos and descriptions. Listings with images and detailed descriptions attract significantly more clicks than bare-bones entries.
- Collect reviews actively. Ask satisfied customers to leave a review on platforms like GhanaYello, Enests, or Listaaj. Reviews are among the strongest trust signals for both human visitors and AI-powered discovery tools.
- Use all available fields. Complete profiles – including business hours, WhatsApp numbers, Google Maps links, and service descriptions – rank better and convert at higher rates.
Small businesses across Africa that invest in structured, complete listings consistently outperform those treating directories as a one-time checkbox. The local SEO tools available to African SMBs have made it easier than ever to manage listings efficiently without a large marketing budget.
FAQ
What Is the Best Business Directory for Small Businesses in Ghana?
GhanaYello is the most established Ghana-specific directory, with over 35,000 admin-verified listings and 17 years of operation. For broader AI-powered discoverability across search engines and tools like ChatGPT and Google AI Overviews, Destinali offers a more modern alternative. Most small businesses benefit from listing on both.
Are Business Directories in Ghana Free to Use?
Most directories offer a free basic listing. GhanaYello, Destinali, Listaaj, Enests, and Jiji all support free profiles. Premium and featured tiers cost extra and typically offer priority placement, better visibility in search results, and additional profile features. The free tier is a reasonable starting point for most small businesses.
How Many Business Directories Should a Small Business in Ghana List On?
Listing on five to eight directories is a practical target for most small businesses. Consistency matters more than volume: five complete, accurate listings outperform ten incomplete ones. Prioritize directories with active Ghanaian user bases before expanding to global platforms.
Do Business Directories Help With Google Search Rankings?
Yes. Business directory listings create citation signals that Google uses to verify a business's legitimacy and location. Consistent name, address, and phone information across multiple directories strengthens your local SEO and improves the likelihood of appearing in Google Maps and local search results.
Which Business Directory Is Best for B2B Companies in Ghana?
BusinessGhana and Kompass are the strongest options for B2B visibility. BusinessGhana targets investors, commercial buyers, and procurement managers researching Ghanaian firms. Kompass attracts international and regional buyers sourcing Ghanaian suppliers, making it particularly valuable for exporters and manufacturers.
Can Being Listed on a Directory Help Customers Find My Business on AI Tools Like ChatGPT?
Increasingly, yes. AI tools like ChatGPT, Perplexity, and Google AI Overviews pull structured business data from directories and verified sources when answering location-based queries. Platforms like Destinali are specifically designed to make business listings readable by AI discovery systems, not just traditional search engines.
How Long Does It Take for a New Directory Listing to Show up in Search Results?
Most directory listings index within one to four weeks on Google, depending on the domain authority of the platform and how frequently search engines crawl it. Established directories like GhanaYello and GhanaWeb typically index new listings faster than smaller platforms. Completing your profile in full speeds up the process.
The Bottom Line
- Ghana has a growing range of business directories suited to different business types and goals.
- GhanaYello is the top local option for consumer-facing businesses; Kompass and BusinessGhana are strongest for B2B and export-oriented companies.
- Destinali offers a distinct advantage for businesses that want visibility across both traditional directories and AI-powered search tools.
- Complete, consistent listings across five to eight platforms produce better results than a single listing, however prominent.
- Reviews, photos, and accurate contact data are the details that separate high-performing listings from invisible ones.
- The shift toward AI-driven search means structured business data is more valuable than ever – directories that support machine-readable formats will deliver compounding returns.
Small business owners ready to expand their online reach can create a free listing on Destinali and be found across search engines, AI tools, and local discovery platforms today.
