Insurance

1st for Women Insurance

Fourways, Johannesburg
Opens at 7:00 AM

About 1st for Women Insurance

1st for Women Insurance is a specialist insurance provider in Fourways, Johannesburg, created with South African women at the heart of its offering. From day one, the focus has been on understanding the realities women face on the road, at home, in business, and in life, and then building cover that reflects those needs. While men are welcome as clients, 1st for Women Insurance has become especially well known for products, service, and benefits tailored to women who manage homes, families, careers, and businesses. Operating from its base in Dainfern, near Fourways in Johannesburg, the company serves customers across Gauteng and South Africa through an accessible call centre and digital platforms. Clients frequently highlight how individual consultants take time to explain options clearly, help them find premiums that fit changing budgets, and guide them through policy changes or claims. For many women, 1st for Women Insurance is not just a policy provider, it is a partner in navigating life’s risks with more confidence and support.

Specialties

As a comprehensive short term insurance provider in Fourways, Johannesburg, 1st for Women Insurance offers a wide range of cover designed to protect every part of a client’s life. Core car insurance options include comprehensive cover, third party, fire and theft, third party only, and specialised solutions such as 4x4 insurance, car warranty, scratch and dent cover, tyre and rim cover, auto top-up, vehicle value protect, and cover for trailers, caravans, motorcycles, and watercraft. These are built to safeguard both everyday commuters and long-distance drivers, with flexibility to adapt to different vehicles and budgets. For the home, 1st for Women Insurance provides home contents insurance, building insurance, and portable possessions cover, as well as focused products like cellphone insurance, laptop insurance, and jewellery insurance. Business owners can choose from business car insurance, business assets insurance, small business cover, body corporate insurance, professional indemnity, directors and officers liability, public liability, hospitality cover, events liability, and e-hailing insurance, all crafted to help businesses recover from unexpected setbacks. Their personal insurance range includes life insurance, legal cover, personal accident cover, all risk insurance, and pet insurance, giving clients a single, trusted brand for protecting loved ones, livelihoods, and beloved animals. What truly differentiates 1st for Women Insurance in Gauteng is its blend of practical cover and lifestyle assistance. The Guardian Angel lifestyle assistance and Guardian Angel on Call services provide everyday and emergency support, adding real-world value beyond standard policy benefits. Through the 1st for Women Foundation, the business also channels support into initiatives focused on protection, empowerment, and compassion for women, aligning its social impact with its core promise to put “her first, then her everything.”

Why Choose 1st for Women Insurance

  • - Built for women, open to everyone: Products, benefits, and support services designed primarily around women’s needs, yet accessible to all clients seeking thoughtful, empathetic cover. - Comprehensive product range under one roof: From car, home, and business insurance to life, legal, and pet cover, clients can consolidate multiple policies with a single insurer in Fourways, Johannesburg. - Personalised, human support: Many customer stories highlight consultants who listen carefully, explain in detail, help reduce premiums when finances change, and offer encouragement during difficult times. - Flexible, layered motor and home options: A choice of comprehensive, third party, and specialised vehicle cover, plus extras like scratch and dent insurance and portable possessions cover, helps clients fine-tune protection. - Lifestyle and emergency benefits: Guardian Angel services provide 24/7 support and everyday assistance, adding tangible value to standard insurance cover. - Recognised performance in short term insurance: The brand has been honoured in independent industry benchmarks of customer experience in the South African short term insurance sector, reinforcing its credibility.

Location & Accessibility

1st for Women Insurance is based in Auto & General Park in Dainfern, near Fourways in Johannesburg, Gauteng, a well-known insurance and financial services hub. The location places the business within easy reach of key residential and commercial areas in Fourways, Midrand, and the broader northern Johannesburg corridor, while its strong online and call centre presence makes accessing quotes, support, and claims services straightforward from anywhere in South Africa. Clients can manage much of their interaction via phone, digital channels, and the 1st for Women app, reducing the need for in-person visits and saving time.

Get in Touch

Whether you are looking to insure your car, protect your home, safeguard your business, or explore life and personal cover, 1st for Women Insurance in Fourways, Johannesburg is ready to help. Reach out via their contact channels or digital platforms to request a personalised insurance quote, review your existing policy, or speak to a consultant about the cover that best fits your lifestyle and budget.

Business details

Business hours

MondayToday7:00 AM6:00 PM
Tuesday7:00 AM6:00 PM
Wednesday7:00 AM6:00 PM
Thursday7:00 AM6:00 PM
Friday7:00 AM6:00 PM
Saturday8:00 AM1:00 PM
SundayClosed

Photos

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Location

1st for Women Insurance · Auto & General Park, Dainfern, 1 Telesure Ln, Riverglen, Midrand, 2191
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Frequently asked questions

1st for Women Insurance provides professional services to clients across the region. Contact us directly to learn more about how we can help you.

Reviews

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Anonymous
March 2026
★★★★★

thank you for helping me reduce my car insurance premium. The process was quick, clear, and stress-free. I truly appreciate your guidance and for telling me about your other options. Highly recommended!

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Anonymous
March 2026

I am so furious right now! I took out insurance with 1st for women at the beginning of Feb, and there already deducted the 1st premium on 27th Feb. I was made to go to Glasfit to do an inspection , did that, the guy said the photos would go directly to FFW. The then took the premium, followed by a threatening email, saying I would only be covered for 3rd party, fire and theft!!! As they didn't receive the photos!!! So I replied to them, stating that the never received the photos. So, I tried to email them with the photos, guess what? The emailed to deliver as the FFW email doesn't work! Whaaat? So I called, with my airtime, only to be met by an AI assistant! I asked for a human, and after numerous calls back to them, I got a human. He said it's nest if I get their app, and it'd be easy to send the photos. So, I did that. Guess what, I couldn't do anything because the app screen was totally frozen!!! Now im really furious. I then phoned again (6th time) and asked to be put through to a human, to cancel this policy. The guy actually tried to cajole me into give them another chance. What arrogance. I asked him to cancel, he said "I can fix this" that I must email him directly! So again have to use MY data to do this. I told him to call glasfit and get the photos, as was not doing ANYTHING further, I have wasted my time, airtime and data! I will never be compensated for these. I am so done with FFW!!!!

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Anonymous
March 2026
★★★★★

I want to cancel a policy. Not due to bad service. But due to finances. But the industry makes it really an impossible uphill to cancel a policy. And it includes my ABSA bank funeral policy. Just want to remove my husband who passed away. Capital legacy I want to cancel due to bad service. Even Vodacom is bad. What is going on in this world? Why do they make it so difficult as possible to contact them via email.

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Anonymous
March 2026

I'm utterly disappointed with the services from 1st for Women. Their timeframe for finalizing claims is pathetic. It's 2 weeks now and my claim is not finalized. I also had to continuously follow up with them on my claim which resulted in downtime in my workplace and my airtime getting depleted due to the numerous calls made to them. The manager was supposed to contact me and to date I have not received a call from him/her. There is lack communication from them. They do not keep us updated on the progress of the claim. Also nothing gets updated on the app. I'm disgusted with their customer service and handling of my claim. I will definitely not recommend 1st for Women to any family and friends.

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Anonymous
February 2026
★★★★★

Great service from Nomfundo Mkwanazi at 1st for Women Insurance. She was friendly, patient, and explained everything clearly. She gave helpful advice and made the whole process easy. Very happy with the overall experience!

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Anonymous
February 2026
★★★★★

Even though i called 5 minutes before 17h00, the guy who took the call to authenticate my details was courteous and then Alulutho (hope i got the name right) was the star of the call. Within 15 minutes she managed to get me the right premium. She was so bubbly, knows her product and having an excellent customer skills. She is a gem of the office and deserves a whooping 5✴️✴️✴️✴️✴️ period.

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Anonymous
February 2026
★★★★★

Called in to reduce my premium as I’ve recently been retrenched. I was assisted by Tshepo, and what a great service! He advised me well and managed to lower my premiums. He even offered me words of encouragement that made me feel better about my current situation. Excellent service Tshepo! Thank you 🙏🏽

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Anonymous
January 2026
★★★★★

I had the pleasure to be assisted by Mr Isiah Reddy. He really listened to everything I said and made notes about all. He didn't just rumble along, he really listened and I appreciated it. Thank you. He also assisted with my query and could give me a positive solution. I would honestly recommend his service. Thank you again. Suné Trollip

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Anonymous
January 2026
★★★★★

I would like to commend Nqobile Gama for the exceptional service she provided at First For Women. From the very beginning, she was professional, attentive, and extremely helpful. Nqobile took the time to explain everything clearly, responded promptly to all queries, and ensured the entire process was smooth and stress-free. Her friendly attitude, strong product knowledge, and genuine willingness to assist truly set her apart. She represents First For Women with excellence, and her customer service made a significant positive impact on my experience. I highly recommend her and truly appreciate the high standard of service she delivered.

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Anonymous
January 2026
★★★★

I recently cancelled my policy with First For Women Insurance. I would like to specifically commend Raylene Papher for the assistance she provided during the cancellation process. Raylene was extremely polite, professional, and genuinely helpful. She went out of her way to try and lower my premium to match the quotation from the new insurance company I have joined. She explored all possible discounts and options to ensure that I could still afford the policy while maintaining the same level of cover. Unfortunately, due to the significant increase in my premium over the years—despite previous attempts to reduce costs—I ultimately decided to move to a different insurance provider that is more affordable for me at this time. That said, I am very satisfied with the level of service I received during the cancellation process. The effort made to retain me as a client was evident, and I truly appreciate the assistance and professionalism shown. Thank you for the support and understanding.

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