Question 1

Rwanda has a reputation for being highly organised. Is Destinali built to match that?

Accepted Answer

Yes. Every listing is manually reviewed by a real person before it goes live — we do not auto-publish. Listings must have accurate contact details, a verified category, and a genuine business description. This is by design: a directory that anyone can add anything to is not trustworthy. Rwanda's culture of high standards informed how we think about listing quality.

Question 2

Do Rwandan customers actually use WhatsApp to contact businesses?

Accepted Answer

Yes — WhatsApp is the primary channel for business communication in Rwanda, including for professional services like law firms, clinics, and contractors. Your Destinali listing displays a prominent WhatsApp button that opens a direct conversation with you. No form, no waiting. Customers who tap it are serious enquiries.

Question 3

Will my listing appear for both English and French searches?

Accepted Answer

Google is very effective at surfacing relevant results for bilingual queries. If your description mentions both English and French terms for your service, you will be discoverable in both languages. We recommend writing your description primarily in English (the most common search language in Rwanda) but including the French equivalent of your service type in your description for additional reach.

Question 4

Which parts of Rwanda are covered?

Accepted Answer

All 30 districts across all five provinces — Kigali City, Northern, Southern, Eastern, and Western. That includes Kigali (Gasabo, Kicukiro, Nyarugenge), Huye, Musanze, Rubavu, Nyagatare, Muhanga, Rusizi, and everywhere in between. If your customers are in Rwanda, you can list.

Question 5

I run a foreign-owned business registered in Rwanda. Can I still list?

Accepted Answer

Yes. Destinali lists businesses that serve customers in Rwanda, regardless of the ownership structure. Many listings on Destinali are internationally-owned businesses with a local presence. What matters is that you are genuinely operating in and serving Rwandan customers.

Question 6

Can I pay using Mobile Money (MoMo)?

Accepted Answer

Paid plans are currently billed in USD via an international card payment gateway. Mobile Money integration for direct Rwandan Franc payments is on our roadmap. For now, we show the Franc equivalent on this page so you know exactly what you will pay before being asked for card details. The free plan costs nothing at all.

Question 7

Is the free listing actually permanent?

Accepted Answer

Yes. We do not run trial periods that expire, and we do not down-rank free listings to force upgrades. Your listing stays live indefinitely at no cost. Paid plans (Pro and Agency) add priority placement and extra features — but upgrading is entirely your choice and the free listing is never penalised.

Question 8

How quickly will I appear in Google?

Accepted Answer

Google typically indexes new Destinali listings within 1–3 weeks. Rwanda has relatively low online competition for local business searches, so listings often rank well for long-tail queries like 'accountant in Kimironko' or 'restaurant near Kacyiru' within the first month. The earlier you list, the earlier you start building that ranking history.

Question 9

What makes this different from listing my business on social media?

Accepted Answer

Social media posts are ephemeral — they appear in feeds and disappear. A Destinali listing is a permanent, structured web page that Google can index and AI tools can cite. It also aggregates customer reviews in one place. Social media is excellent for community-building; Destinali is optimised for the moment a customer actively searches for what you offer.

Rwanda sets the standard
for African business.
Set the standard for yours.

What separates the businesses Kigali finds from those it doesn't

A profile that matches Rwanda's standard

WhatsApp leads without intermediaries

Reviews that compound your reputation

Photos that earn the first visit

Part of Rwanda's digital economy

Metrics, not guesswork

Kigali and every district beyond it

How Kigali's best businesses get found

Build your profile — 10 minutes

We review it — 2 to 5 business days

Your listing works — indefinitely

For every kind of Rwandan business

Rwanda has a national digital agenda. Make sure your business is part of it.

Transparent pricing in Rwandan Francs

Free listing vs. paid plans

Questions from Rwandan business owners

Rwanda is building Africa's most connected economy. Make sure your business is in it.

Rwanda sets the standardfor African business.Set the standard for yours.