Base Five Media Agency

For over a decade, Base Five Media Agency has been helping brands in Morningside, Sandton and across the continent turn ambitious marketing goals into measurable results. As a strategically led marketing and advertising agency in Sandton, the team brings together digital specialists, media strategists, and creative problem solvers who understand how to turn attention into action and campaigns into revenue. Rooted in Johannesburg, with a growing footprint that includes Lusaka, Base Five Media Agency blends deep local insight with a future-focused digital mindset. The agency partners with brands across sectors such as finance, telecoms, education, retail, and lifestyle, supporting both established corporates and fast-growing businesses that want to lead in digital, not just participate. Clients choose Base Five when they need more than a media supplier, they choose a team that builds a strong strategic base, then activates, amplifies, and optimises campaigns across the full marketing funnel. At the heart of Base Five is a culture that values impact, authenticity, and innovation. Led by experienced co-founders and powered by more than twenty young professionals, the agency prides itself on designing work that lives in culture, not only on media plans. From Morningside in Sandton, the agency continues to craft strategies for brands that want to show up meaningfully in the lives of their customers, online and offline. ## Services & Specialties Base Five Media Agency positions itself as an integrated media and performance marketing agency, built on a proprietary 5 Base Results Framework that considers the entire customer journey. Rather than treating digital, media, and creative as separate silos, the agency connects content, channels, and conversion into one clear strategy. This full funnel approach helps brands move from awareness to action using data-informed decision making at every stage. Key areas of expertise include media strategy and planning, social media marketing, biddable buying and performance campaigns, lead generation, and digital media buying across platforms. The team also executes OOH (out of home) planning and buying, and television and radio media buying, giving clients a seamless solution that spans traditional and digital touchpoints. Whether it is a strategic brand launch, a product push, or always-on performance marketing, Base Five aligns media investment with concrete business goals. What sets Base Five Media Agency in Morningside, Sandton apart is its focus on culturally relevant communication. The agency is digitally led, but always human focused, ensuring that campaigns speak the language of real audiences and not just algorithms. From brand-building campaigns that shape perception to conversion-focused initiatives that drive sign-ups, leads, or sales, Base Five thrives on building brands with heart and results that can be tracked, analysed, and improved. ## Why Choose Base Five Media Agency - Integrated full funnel approach: Strategy, media, digital, and performance marketing aligned under the 5 Base Results Framework for end-to-end effectiveness. - Proven digital and media expertise: Over a decade of experience in digital transformation, media strategy, and data-driven performance across multiple industries. - Vibrant, innovative team: A collective of fearless young professionals and strategic leaders who understand both the numbers and the culture behind your audience. - Culturally relevant campaigns: Content and media choices that reflect real human behaviour, not just trends, making brands feel authentic and relatable. - Holistic channel mix: Strong capabilities across social, biddable media, lead generation, OOH, digital, TV, and radio, ensuring your brand shows up in the right places. - Results-oriented mindset: Clear focus on business outcomes such as brand equity, leads, and sales, supported by continuous optimisation and transparent reporting. ## Location & Accessibility Base Five Media Agency operates from Morningside in Sandton, one of Gauteng’s most established business and lifestyle hubs. The location offers convenient access to major commercial routes, retail centres, and corporate precincts in Sandton, making in-person strategy sessions and meetings straightforward for clients across Johannesburg. Being based in Morningside also keeps the team close to the pulse of South Africa’s leading financial and commercial district, while remaining accessible to brands from other parts of Gauteng and beyond. ## Get in Touch Businesses looking for a strategic marketing and advertising partner in Morningside, Sandton can connect with Base Five Media Agency to discuss their goals, current challenges, and growth opportunities. Whether you need a full funnel launchpad for your brand or support in optimising existing campaigns, the team is ready to explore how to build a stronger base and unlock meaningful results for your business.