Decor Identity

Decor Identity is a boutique architecture and interior design studio based in Weltevreden Park in Roodepoort, Gauteng, serving homeowners and leisure developments across South Africa. Led by owner and interior designer Elisha Annandale, Decor Identity brings together creative vision, technical know‑how, and practical site experience to shape interiors that feel considered, cohesive and deeply personal. Since opening in 2011, the studio has focused on delivering interiors that not only look refined, but also function effortlessly for the way clients live and entertain. With formal training from Calder’s Design School in Rosebank and extensive experience in both retail and corporate interiors, Elisha has grown Decor Identity into a trusted interior design and décor studio known for full turnkey solutions. Clients in Weltevreden Park, wider Roodepoort and beyond turn to Decor Identity when they want a single, dedicated team to guide them from early planning and architectural coordination through to final décor and styling. Every project is treated as a unique identity, crafted around the client’s lifestyle, architecture and long‑term vision. Decor Identity primarily serves the residential and leisure market, working with homeowners planning new builds, major renovations or full interior overhauls. From first‑time homebuilders to seasoned property owners and developers, clients value the studio’s ability to translate abstract ideas into tangible, detailed plans and beautifully finished spaces.

Services & Specialties

Decor Identity offers a comprehensive full turnkey interior design and decorating service, designed for clients who want a cohesive outcome from foundation to final finishes. The team works closely with architects and contractors, helping to shape the project from the moment council approvals are in place. One of their key strengths is starting with a furniture layout and space planning process, which forms the backbone of a successful interior, and informs every decision that follows: electrical layouts, plumbing positions, lighting schemes and circulation. Beyond space planning, Decor Identity manages key interior architecture and hard finishes for residential and leisure projects. This includes kitchen design, floor finishes, wall finishes, feature walls, focal areas and integrated lighting solutions. They prepare detailed working drawings for contractors and attend site meetings as required, helping to ensure that the design intent is maintained during construction. Through this close involvement, clients in Roodepoort and greater Gauteng gain the reassurance that their vision is properly represented on site. The studio also excels in interior décor and styling, treating décor as a fundamental part of the process rather than an afterthought. Decor Identity prepares comprehensive décor mood boards that include fabrics, furniture selections, colour palettes and surface samples, so clients can clearly visualise the final look and feel. This method allows the team to refine the concept with the client early on, ensuring that every subsequent choice supports a cohesive and personalised interior. Whether it is a family home in Weltevreden Park or a leisure property elsewhere in Gauteng, the goal is to create spaces that are not just stylish, but authentically aligned with how each client lives.

Why Choose Decor Identity

• - End‑to‑end turnkey service: From council approval stages to final décor, Decor Identity manages the full interior design journey, simplifying complex projects for clients.
• Qualified and experienced leadership: Owner and director Elisha Annandale brings formal interior design training and years of hands‑on experience across residential, retail and corporate environments.
• Strong collaboration with architects and contractors: The studio works with respected architectural practices and site teams, helping to align interior design with structural and technical requirements.
• Client‑centred, individual concepts: Every project is treated as a unique identity, with tailored design concepts built around the client’s lifestyle, tastes and functional needs.
• Detailed planning and documentation: From furniture layouts and space planning to electrical and plumbing coordination, Decor Identity produces the drawings and schedules needed to keep projects on track.
• Proven media presence and recognition: The studio and its director have been featured repeatedly on design television programs and in home magazines, a reflection of their creative output and industry standing.

Location & Accessibility

Decor Identity operates from Weltevreden Park in Roodepoort in the heart of Gauteng, positioning the studio conveniently for clients across Johannesburg’s northern and western suburbs as well as the broader province. The location offers easy access to major routes, making site visits and on‑site consultations practical for residential and leisure projects throughout Roodepoort and beyond.

Get in Touch

If you are planning a new home, renovation or full interior revamp and want a cohesive design from concept to completion, Decor Identity invites you to reach out. The team is available to discuss your ideas, review plans and help you shape a distinctive interior that suits the way you live.