Loyalty Solutions Ltd

Loyalty Solutions Ltd is a fintech and financial technology company based in Ebute Metta, Lagos, that helps businesses turn everyday customers into loyal brand advocates. From its corporate office at 66 Old Yaba Rd in Yaba, Lagos, the company supports organisations that want to deepen customer relationships, increase repeat business, and build measurable loyalty using data, software, and structured rewards.

Working with clients across Nigeria and beyond, Loyalty Solutions Ltd designs and powers customer loyalty programs, rewards platforms, and incentive campaigns that are tailored to each brand’s market and growth goals. The team brings together experienced loyalty consultants, marketing strategists, and technology specialists to deliver solutions that are practical to implement and sustainable over the long term. Businesses that partner with Loyalty Solutions Ltd gain access to expertise in customer retention, loyalty marketing, and fintech infrastructure, all under one roof.

The company serves banks, retailers, service brands, and enterprises that want to drive higher customer lifetime value, reduce churn, and differentiate themselves in competitive markets. Whether you are launching your first loyalty scheme or modernising an existing program, Loyalty Solutions Ltd provides the tools, structure, and support needed to make loyalty work as a real business driver, not just a promotional add-on.

Services & Specialties

Loyalty Solutions Ltd specialises in loyalty program consulting and design, helping clients identify the right value propositions, reward structures, and engagement mechanics for their customers. The team works closely with each business to define goals such as acquisition, retention, or cross-sell, then develops strategic loyalty marketing programs that align with those objectives. This includes everything from program architecture and rules engine design to communication planning and performance measurement.

A key strength of the company is its integrated rewards and fulfilment capability. Loyalty Solutions Ltd helps brands reward customers for profitable transactions and desirable behaviours, using points, discounts, and lifestyle benefits that resonate with their target audience. Through discount and lifestyle benefits network development, they build an ecosystem of partner merchants and service providers, ensuring that customers enjoy meaningful, real-world value from their loyalty engagement.

On the technology side, Loyalty Solutions Ltd provides fully customizable loyalty software platforms, including solutions such as RewardsBox and Perx Premium Incentive Rewards. These applications support transaction-based incentive campaigns, multi-channel and multi-currency loyalty programs, and real-time reporting and analysis. The company also offers card production and design, delivering full colour dual-sided chip cards that comply with global standards, ideal for loyalty programs, membership schemes, or co-branded initiatives.

Why Choose Loyalty Solutions Ltd

• Specialised loyalty and fintech expertise: Focused squarely on loyalty marketing and financial technology, Loyalty Solutions Ltd brings deep knowledge of customer rewards, incentives, and retention strategies.
• End-to-end service offering: From consulting and design to software implementation, card production, and rewards fulfilment, clients benefit from a single partner managing the full loyalty lifecycle.
• Customisable and secure technology: The company’s loyalty platforms are fully customisable, with robust rules engines, secure infrastructure, and support for targeted campaigns across multiple channels.
• Proven track record with ambitious clients: Loyalty Solutions Ltd has worked with organisations that seek innovative ways to engage their customers, delivering loyalty projects that support business growth and long-term value.
• Transparent and responsive service culture: Feedback from clients highlights a transparent approach and a strong focus on being apt in service, with clear communication and reliable delivery.
• Employee-focused corporate environment: The Ebute Metta office is described as a well-equipped corporate workspace, supporting productivity and collaboration, which in turn enhances the quality of service delivered to clients.

Location & Accessibility

Loyalty Solutions Ltd operates from a corporate office at 66 Old Yaba Rd, Yaba, Lagos 101245, Lagos State, within the Ebute Metta area. This location sits in one of Lagos’s most active commercial and educational corridors, with easy access via major routes such as Herbert Macaulay Road and the broader Yaba and Ebute Metta transport network. The neighbourhood is well known for its mix of business hubs, technology firms, and service organisations, making it convenient for clients and partners visiting from across Lagos and other parts of Nigeria.

Get in Touch

Businesses interested in launching or upgrading a customer loyalty program, rewards scheme, or incentive platform can connect with Loyalty Solutions Ltd through their website at http://www.loyaltysolutionsnigeria.com/ or by visiting the corporate office in Yaba, Lagos. The team is available to discuss your goals, demonstrate their fintech solutions, and help you design a loyalty strategy that fits your market and customers.