Advancly

Advancly is a fintech and financial technology company in Ikeja, Lagos focused on reshaping how businesses across Africa access and deliver financial services. From their base at Vibranium Valley on Local Airport Road, Advancly helps micro, small, and medium enterprises (MSMEs) unlock liquidity, access credit, and participate in a more inclusive financial ecosystem. They blend credit, technology, and data to power progress for businesses that need more than just a traditional loan.

Built as a digital lending platform for SMEs in Africa and emerging markets, Advancly serves entrepreneurs, aggregators, and organisations that want to offer or scale financial services. Whether a business needs working capital, wants to embed lending into its own products, or aims to invest in creditworthy opportunities, Advancly provides the infrastructure, tools, and expertise to make that happen. Their ecosystem supports sectors such as FMCG, healthcare, logistics, ride hailing, and Buy Now Pay Later (BNPL), enabling businesses to grow on their own terms.

At its core, Advancly is driven by the idea of "powering progress": giving businesses the financial leverage they need without demanding they become full-fledged fintech companies themselves. By handling the complex back-end requirements and regulatory considerations, Advancly allows entrepreneurs across Lagos and beyond to focus on what they do best: building and scaling their businesses.

Services & Specialties

Advancly offers a suite of financial technology solutions for MSMEs and financial service providers, built around three core products: Advancly Spark, Advancly Embed, and Advest. With Advancly Spark, businesses access credit-as-a-service, the infrastructure needed to start or scale a lending operation. This means organisations can extend structured credit to their customers or suppliers, supported by technology-driven underwriting, risk management, and disbursement systems designed for African markets.

Through Advancly Embed, businesses can embed financing and digital financial services directly into their own platforms, websites, or mobile apps. Advancly provides intuitive API documentation and clear integration processes, allowing partners to onboard and support customers quickly while Advancly manages the complex back-end technology and compliance. This is ideal for aggregators, marketplaces, and other digital platforms in Lagos and across Africa that want to deliver more value to their customers and earn from financial services without building a fintech stack from scratch.

For individuals and institutions seeking to put capital to work, Advest enables users to invest in credit-backed opportunities across multiple sectors and countries. This supports an ecosystem where investors can back creditworthy businesses, while MSMEs gain access to the funding they need to meet demand, expand operations, and deliver better services. From FMCG distributors that require liquidity, to healthcare providers and logistics operators needing flexible credit, Advancly’s fintech solutions in Ikeja are tailored to real-world business needs in emerging markets.

Why Choose Advancly

• Purpose-built for MSMEs and emerging markets: Advancly is designed for African businesses and ecosystems, addressing the specific cash flow, credit, and growth challenges faced by MSMEs in Lagos and beyond.
• Credit-as-a-service infrastructure: With Advancly Spark, organisations can start or scale lending operations using tested digital infrastructure instead of building from the ground up.
• Embed-ready fintech solutions: Advancly Embed offers APIs and integration pathways that make it easy to deliver financial services from your own platform, app, or website.
• Data and technology driven: Advancly uses credit, technology, and data to enable smarter lending decisions and more efficient access to finance for businesses.
• Compliance-focused operations: By maintaining strong processes and regulatory alignment, including adherence to standards such as NDPR and ISO 22301, Advancly helps partners manage risk while offering modern financial services.
• Ecosystem-wide impact: Through its aggregator ecosystem, sector-focused use cases, and impact stories, Advancly contributes to a broader network of creditworthy businesses and investors across several African countries.

Location & Accessibility

Advancly operates from Vibranium Valley, 42 Local Airport Road in Ikeja, Lagos, one of the most recognised technology and innovation clusters in Lagos State. Its location in Ikeja places it within a dynamic commercial hub that is easily accessible from major roads, business districts, and the local airport. Being situated in this growing tech ecosystem allows Advancly to collaborate with other innovators, serve businesses across Lagos efficiently, and stay close to the entrepreneurs and organisations it supports.

Get in Touch

Businesses and partners interested in fintech solutions, embedded finance, or digital lending in Ikeja and across Africa can learn more or get started by visiting [Advancly’s website](http://www.advancly.com/). Whether you are looking to power your lending business, embed financial services into your platform, or explore investment opportunities in creditworthy enterprises, Advancly is ready to help you move your financial goals forward.