People must eat. It is a constant in our everyday life. This makes food and restaurant business one of the most lucrative businesses around.
Food and restaurant business is recession-proof. In fact, even in this pandemic-hit economy (COVID-19), the food business is still thriving. The reason is, people simply must eat no matter what.
Unfortunately, most food and restaurant businesses are struggling to make sales or to grow their businesses.
I will show you how you can turn things around and take your food and restaurant businesses to the next level, reach more customers and make more money.
How to Grow Your Food and Restaurant Business in Nigeria
Sales is the number one driver of growth for any business. A business does not exist without sales. If the sales are not pouring in as they should, your business will become stunted and, sadly, you may soon close up shop.
To help you put your restaurant business in a strong position for continuous growth, here’s what you really need to do.
1. Quality, quality, quality…
Yes, you cannot overstate the importance of the quality of your food. If you want to run a successful restaurant business, then the quality of your product (food) should mean everything to you.
No one patronizes a restaurant that serves bad food more than once. If they have a bad experience at your restaurant, chances are chances are they will turn anywhere they can including word of mouth and leave bad reviews about your food and service.
Ensure the quality of your food is top notch. Whatever food is in the menu, be sure it is the very best your customers can get anywhere. Hire competent and professional cooks.
This goes with the quality of service as well. Polite, courteous, professional and well-motivated personal will help communicate your brand values. Everyone wants to be well served at the without any pestering or other unprofessional behaviour.
Customers don’t want long waiting times too. Quality food plus quality service are complementary.
A restaurant or food business that really wants to grow must serve quality food and have quality service.
2. Have a business listing
A business listing is great at helping you attract more customers and generate more sales for your food or restaurant business.
People are constantly seeking to discover new places and try new food or different restaurants.
So, they turn to Google or destinations guide and business listing apps like Destinali to help find awesome restaurants and local food bukkas they can visit and try out their menu.
If you don’t have a business listing, you are leaving a huge chunk of money on the table. And this is hindering the growth of your business.
A good way to start is to list your business right now on Destinali, and share certain info about your business and how customers can contact you. The good thing? it is completely free and you don’t have to pay anything ever!
Our free business listing is a powerful tool to help you grow your food business. Be sure to optimize your listing very well by including your business address/location, phone number, as well as links to your social media profiles and website (if any). Also upload great photos that portray your food or restaurant business.
This ways customers can easily find your business when searching, contact and locate you easily.
3. Leverage social media
Social media, especially Facebook and Instagram, are great for promoting food and restaurant business. There are over 2 billion people using Facebook and Instagram every month.
You can use Facebook and Instagram to build a strong brand, reach more people and attract more customers for your business.
You can run contests, giveaways, offers and sponsored ads on both platforms. This will help you create brand awareness, reach more people, drive more sales and ultimately growing your food and restaurant business.
Need help growing your food and restaurant business? Here’s how we can help.
4. Have a website/app
Yes, every food or restaurant business needs a website especially in this day. If there is one lesson to learn from the COVID-19 pandemic, it is that your business must have great online presence.
Having a great app or website will let you list your menu so your customers can place orders online, then you will do the delivery.
A website or mobile app makes it convenient for customers to engage with your business. This will ultimately accelerate your business growth and help you thrive even in difficult times.
Need help building a food or restaurant website? Contact us.
5. Stay consistent
Consistency is the key to long term growth of every business. You need to stay consistent with quality of your food and service delivery. Never compromise on quality.
Consistency leads to customer loyalty. What makes customers trust and depend on your product or service is your consistency. And this will translate to brand loyalty over time.
You need to also stay consistent in your marketing efforts. Marketing is an ongoing process and should be a core part of your food and restaurant business.
Constantly promote your business by adopting a multi-channel approach. This will help you reach the right customers and grow your business faster.
Need help growing and scaling your food or restaurant business? Here’s how we can help you.