Wetpaint

Wetpaint is a full service marketing and advertising agency in Generaal De Wet, Bethlehem, with a reputation for pushing brands beyond ordinary visibility into meaningful impact. Operating from Bethlehem in the Free State while working with brands across South Africa and beyond, Wetpaint blends creative storytelling, data driven strategy, and digital innovation to help businesses grow in competitive markets. Built on the belief that brands in Africa deserve both global thinking and local nuance, Wetpaint has grown into an integrated advertising agency that understands how to connect with diverse audiences. From emerging businesses in Bethlehem to established companies looking to expand across the continent, the team focuses on tailored solutions that move the needle, not one size fits all campaigns. Clients who partner with Wetpaint quickly see that this is not a conventional agency relationship. The Wetpaint team collaborates closely with marketing departments and leadership teams, immersing itself in each brand’s world. The result is work that feels true to the brand, aligned to measurable objectives, and consistent across every touchpoint, online and offline. ## Services & Specialties As a strategic marketing and advertising agency in Bethlehem, Wetpaint offers a fully integrated suite of services that takes brands from insight to execution. Their audit and research capabilities uncover critical information about brand perception, competitors, consumer behaviour, digital footprints, and market trends. These insights form the foundation for end to end marketing strategies that align with clear KPIs and long term business objectives. Wetpaint’s creative and content team is known for imaginative concepts, strong copy, and polished visual narratives that cut through the noise. Whether it is social media campaigns, Google advertising, web content, or 3rd party digital placements, every piece of communication is crafted to be on brand, expressive, and strategically purposeful. Their digital and tech expertise, combined with AI driven tools, allows them to design campaigns that are not only beautiful, but also trackable, optimised, and scalable. Beyond core creative and media services, Wetpaint supports brands with social media management, media planning and buying, digital strategy, and performance driven management and ROI tracking. With a strong understanding of the African market and a network that reaches into other territories, the agency is also well placed to help brands expand regionally, manage cross border campaigns, and collaborate with influencers through structured influencer marketing initiatives. ## Why Choose Wetpaint - Integrated strategy and execution: From audit and research to creative, media, and digital, Wetpaint offers a cohesive service that keeps all brand activity aligned under one strategic umbrella. - Proven digital and tech strength: The agency embraces AI, data, and emerging technology to future proof brands and ensure they compete confidently in fast changing digital spaces. - Standout creative direction: Clients consistently praise Wetpaint’s ability to develop strong concepts, compelling copy, and visually striking campaigns that feel both deliberate and effortless. - Hands on, collaborative culture: The team is easy to work with, responsive, and engaged, making collaboration smooth and enjoyable for marketing teams and business owners. - Detail focused execution: From high level strategy to the smallest design or copy detail, Wetpaint pays close attention so that campaigns look polished and feel on brand at every touchpoint. - Strong African perspective with global outlook: With global reach and African roots, Wetpaint understands how to translate local insights into campaigns that resonate across markets and platforms. ## Location & Accessibility Wetpaint serves clients from its base in Generaal De Wet, Bethlehem, in the Free State, positioning the agency within reach of both local businesses and organisations operating across South Africa. Bethlehem’s growing commercial landscape makes it a strategic location for brands that want grounded local insight paired with the ability to activate campaigns nationally and regionally. Whether you are based in the Free State, Johannesburg, or further afield, Wetpaint is well placed to collaborate remotely or in person, ensuring seamless access to integrated marketing and advertising support. ## Get in Touch Businesses looking for a marketing and advertising partner in Bethlehem that combines creativity, strategy, and technology will find a strong ally in Wetpaint. Reach out to discuss your brand goals, explore new campaign ideas, or request an audit of your current marketing, and discover how Wetpaint can help your brand stand out and grow.